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Privacy Policy
1. Who We Are
EcoLife is a trading name and registered trademark owned by Marketing Agency UK Ltd, a company incorporated in England & Wales with Company Number 15522309.
Marketing Agency UK Ltd is the Data Controller responsible for all personal data collected through this website and associated services.
We are registered with the Information Commissioner’s Office (ICO) under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018). Our ICO Registration Reference is ZC112106.
Data Controller Contact Details:
| Contact Detail | Information |
| Trading Name / Brand | EcoLife |
| Legal Entity | Marketing Agency UK Ltd |
| Company Number | 15522309 |
| ICO Registration Reference | ZC112106 |
| Registered Address | 133 Creek Road, London, United Kingdom |
| hi@ecolifeproducts.uk | |
| Website | www.ecolifeproducts.uk |
2. What Personal Data We Collect
We may collect, store, and use the following categories of personal data:
Identity Data – including your full name, title, and username or similar identifier.
Contact Data – including your billing address, delivery address, email address, and telephone number.
Business Data – including company name, company registration number, and VAT number (where applicable).
Financial Data – including payment card details, bank account information, and transaction history. We do not store full card details; these are processed securely via our authorised payment provider.
Transaction Data – including details of products and services you have purchased, order history, and delivery information.
Technical Data – including your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access our website.
Usage Data – including information about how you use our website, products, and services, including ecommerce behaviour events tracked via Google Analytics 4 (see Section 6).
Marketing & Communications Data – including your preferences for receiving marketing communications and your communication preferences.
3. How We Collect Your Personal Data
We collect personal data through the following means:
Direct interactions – when you create an account, place an order, fill in a form, subscribe to our newsletter, contact us by email or telephone, or otherwise correspond with us.
Automated technologies – when you visit our website, we may automatically collect Technical Data using cookies, server logs, and tracking technologies deployed via Google Tag Manager. Please refer to Section 6 for full details.
Third parties – we may receive personal data from analytics providers, advertising networks, payment processors, and delivery partners in the course of providing our services.
4. Legal Basis for Processing
We will only process your personal data where we have a lawful basis to do so under UK GDPR:
| Purpose | Legal Basis |
| Processing your order and managing your account | Performance of a contract |
| Sending order confirmations, invoices, and delivery updates | Performance of a contract |
| Complying with legal and regulatory obligations | Legal obligation |
| Fraud prevention and security | Legitimate interests protecting our business and customers from fraudulent activity |
| Improving our website and services | Legitimate interests analysing and improving our website performance and user experience |
| GA4 analytical & ecommerce behaviour tracking | Consent |
| Sending marketing communications (where opted in) | Consent |
| Sending email marketing to existing customers (soft opt-in under PECR) | Privacy and Electronic Communications Regulations 2003 (PECR) soft opt-in exemption for existing customers who have previously purchased similar products and have not opted out. For all new subscribers, explicit consent is required |
| Personalised product recommendations (where opted in) | Consent |
Where we rely on consent as our legal basis, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
5. How We Use Your Personal Data
We use the personal data we collect for the following purposes:
- To register and manage your account;
- To process and fulfil your orders, including arranging delivery and issuing invoices;
- To manage payments, fees, and charges;
- To notify you of changes to our products, services, or terms;
- To administer and protect our business and website, including troubleshooting and data analysis;
- To analyse website usage and ecommerce performance via Google Analytics 4, subject to your cookie consent;
- To deliver relevant website content and measure the effectiveness of our online presence;
- To make recommendations about goods or services that may interest you, where you have consented;
- To send marketing communications in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR), where applicable;
- To comply with any applicable legal or regulatory obligations.
6. Cookies & Website Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse how our site is used. We deploy these technologies via Google Tag Manager (GTM).
We currently use the following categories of cookies:
| Category | Purpose | Consent Required? |
| Strictly Necessary | Essential for core site functions such as your shopping cart and secure checkout. Cannot be disabled. | No – always active |
| Analytical / Performance | Help us understand how visitors use our site. We use Google Analytics 4 (GA4), including e-commerce behaviour tracking. | Yes – opt-in required |
| Functional | Remember your preferences to personalise your experience. | Yes – opt-in required |
| Targeting / Advertising | Deliver relevant ads and measure campaign performance. | Yes – opt-in required |
When you first visit our website, a cookie consent banner will allow you to accept, reject, or customise your preferences. You can update your choices at any time via the ‘Manage Consent’ button located at the bottom right of our website.
For full details, including specific cookie names, durations, third-party providers, and how to manage or opt out, please refer to our Cookies Policy available on our website.
7. Automated Decision-Making and Profiling
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you, as described under Article 22 of UK GDPR. Any product recommendations displayed on our website are generated by standard algorithms and do not constitute legally significant profiling.
8. Disclosure of Your Personal Data
We may share your personal data with the following categories of third parties:
- Service providers, including payment processors, delivery and logistics partners, IT and cloud service providers, and analytics providers, who process data on our behalf under strict confidentiality obligations and data processing agreements;
- Professional advisers, including solicitors, accountants, and insurers;
- Regulators and authorities, including HMRC, law enforcement, and other authorities, where required by law;
- In the event of a merger, acquisition, or asset sale, your personal data may be transferred to the relevant third party.
We do not sell, rent, or trade your personal data to any third party for marketing purposes.
9. International Data Transfers
Some of our service providers may be based or operate outside the UK. Where we transfer your personal data internationally, we ensure adequate protection is in place through appropriate safeguards in accordance with UK GDPR, including:
- Transfers to countries deemed adequate by the UK Secretary of State;
- Use of UK-approved Standard Contractual Clauses (SCCs);
- Other lawful transfer mechanisms recognised under UK GDPR.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.
| Data Type | Retention Period |
| Customer account & order data | 7 years (HMRC requirement) |
| Enquiry & contact data | 1 year from last contact |
| Marketing preferences & consent records | Until consent is withdrawn |
| Cookie consent records | 1 year from date of consent |
| Analytics data | As determined by our analytics provider’s data retention settings |
| Payment data | In accordance with our payment processor’s policy and applicable financial regulations |
When personal data is no longer required, we will securely delete or anonymise it in accordance with our internal data retention policy.
11. Data Security
We have implemented appropriate technical and organisational measures (TOMs) to protect your personal data against unauthorised access, accidental loss, destruction, or damage, in accordance with UK GDPR Article 32.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware, in accordance with UK GDPR Articles 33 and 34.
12. Children’s Data
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe a child under 16 has provided personal data to us without appropriate parental consent, please contact us at hi@ecolifeproducts.uk, and we will promptly delete such data.
13. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy applies solely to our website. We are not responsible for the privacy practices of any third-party websites and encourage you to review their privacy policies before submitting any personal data.
14. Your Rights Under UK GDPR
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
| Your Right | Description |
| Right of Access | Request a copy of the personal data we hold about you (Subject Access Request). |
| Right to Rectification | Request correction of inaccurate or incomplete data. |
| Right to Erasure | Request deletion of your personal data (‘right to be forgotten’). |
| Right to Restrict Processing | Request that we limit the way we use your data. |
| Right to Data Portability | Request transfer of your data in a structured, machine-readable format. |
| Right to Object | Object to processing based on legitimate interests or for direct marketing. |
| Right to Withdraw Consent | Withdraw consent at any time where processing is consent-based. |
| Right to Lodge a Complaint | Lodge a complaint with the ICO at www.ico.org.uk or call 0303 123 1113. |
To exercise any of these rights, please contact us at hi@ecolifeproducts.uk. We will respond to your verified request within the timeframe required by applicable law.
15. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date. Where changes are material, we will notify registered account holders by email with a minimum of 14 days’ notice prior to the changes taking effect.
Marketing Agency UK Ltd | Company No. 15522309 | Registered in England & Wales
ICO Registration Reference: ZC112106
EcoLife is a trademark of Marketing Agency UK Ltd
Last updated: April 2026
